“In Apparound we have found a reliable partner who has marked a significant turning point in our sales strategy. A cutting-edge platform, implemented & supported by Cognity, perfectly aligned with the Energy market, which has enabled us to improve the efficiency of internal processes and maximize business performance.”
Alexandros Vasileiadis Project Owner @ ZeniΘ

Project Objectives, Solution & Results

Optimize, unify and simplify the sales processes for the business by adopting a 100% digital tool for the Partner Network.

Adoption of the Apparound solution fully integrated with Microsoft Dynamics CRM, to digitize the entire sales process.

ZeniΘ has substantially increased the efficiency of its Partner Sellers Network thanks to the automation of the Offer creation and processing.

The Challenge

ZeniΘ was looking for a Technology Partner capable of supporting it in a process of sales transformation and modernization, to keep up with the times and manage the typical complexities of the energy sector:

Unify the Sales Processes throughout their entire Sales Network,
Managing price/discount rules in an automated manner,
Synchronizing various company departments.

In summary, aligning processes in a modern version, adopting a sales strategy more in line with customer needs, to increase sales performance, optimize the funnel, and customer lifetime value.

The Solution

Thanks to the Apparound solution implemented by Cognity, it was possible to digitize the entire sales process. The solution was integrated with Microsoft Dynamics CRM to:

Support Partner Agents and internal backoffice
Generate Orders
Manage sales pipelines from a single interface
he tool has supported ZeniΘ with:
Increasing Sales Effectiveness,
Dramatically reducing time to capture application forms/orders,
Eliminating data capturing errors,
Reducing time-to-activation,
Reducing failed orders and order rework
Reducing the duration of training sessions

In summary, modernizing the entire sales process and order generation in an integrated manner, using an online and offline accessible tool, capable of supporting the mobility of sales agents.

Tangible Results

60% reduction in rejected offers

Thanks to the functionalities of Apparound and the integration with MS Dynamics CRM, sales reps have been able to improve performance and generate valid and correct orders.

40% less time for creating offers

Data control, constantly updated T&Cs, and automation, have led Sales Network to increase their performance and focus solely on the customer.

High User Adoption Rates

Quick onboarding of new Sales Agents & Partners. Ease of use has resulted to robust utilisation across network.

Zenith: A company looking for an holistic selling process to increase seller productivity

The history of the company dates to 2000 when two entities, EPA Thessaloniki and EPA Thessaly, founded with the aim of providing natural gas to businesses and households in the Hellenic region.

A determination that drives the company to expand and grow its business proposal to remain competitive in the market, expanding its offering with the sale of electricity and becoming the leading integrated energy supplier in Greek territory. Thus, the ZeniΘ brand was born in 2017.

The evolutionary process continues, with the entry into ENI on July 20, 2018. A synergy that takes the company to a higher level, offering cutting-edge energy solutions for a brighter future.